Legenda, the Wellesley College Yearbook: Marketing Manager

Legenda Job Position

Working under the Business Manager, the Marketing Manager is responsible for selling both the yearbook and ads to be printed in the book. The Marketing Manager’s tasks would include working with the Business Manager and Editor-In-Chief to develop effective advertising and contacting (and keeping in contact with) both parents and businesses interested in buying ads. The Marketing Manager must be both interested in business, a creative thinker, and have good interpersonal skills.

Meets with Business Manager to develop marketing and promotional plans for sales and distribution, such as posters, web spam, student and parent mailings, as well as promotions involving senior portraits and staff recruitment. Answers all emails from interested clients.
Contacts local businesses to sell advertisements.