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Process of Publishing a Web Site

Determining Need
Decide with your department/organization members what you'd like to accomplish through the web site:
Who is your audience?
Are there recurring topics in user phone calls/emails that could be covered on the site?
Is there news you'd like to communicate?
Who will provide content for this site? Updating the content and how often?
Under which “topics” (headings/pages) should we organize the material?
Are there links between these topics?
Decide and schedule when the site will need updating, including a biennial site redesign
Investigation
Planning will save hours of rework; gather content first since content will determine design
Visit other web sites and note what you like and don’t like about them
List content you'd like to include and gather documents, review content suggestions
Map your site out (perhaps using an “org chart” layout) to show structure and logical relationships/links between pages, then create a draft, even in PowerPoint (sample)
Design
Choose colors to use in the site, develop a consistent "look" or identity for the site; consider sample layouts, Wellesley graphics, look and feel suggestions
Check legibility, printing, and accessibility
Plan layout and structure, consider multiple ways to navigate through the site
Creation
Create final pages in Dreamweaver, inserting images formatted in Fireworks/Photoshop etc. and saved as GIFs or JPGs, organize material in one main folder
Testing
At a minimum, test on Mac/PC, Netscape/IE/Safari
Seek feedback from your department/organization members
Uploading
Upload your site to the server and check the results through a browser
Communication
Let users know your site is live by email, conferences, if appropriate, traditional mail
Add a feedback link to your site to help gather information for future redesigns
Maintenance
Schedule dates to review the site
Add a What's New space to the home page to highlight changes within the site
Redesign

Review what's working well and what isn't
Be careful not to remove content or features users may rely on
Begin again, with Determining Need

Questions ? Ask Us !

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Page Created: May 30, 2001
Last Modified: August 3, 2005
Page Expires: June 30, 2008