Ad Deadlines:
Space reservations: 1st of the month previous to issue cover date; e.g., March 1st for April issue.
Camera-ready display ads: 5th of the month previous to issue cover date, e.g., March 5th for April issue.
Copy/materials for display ads to be designed and produced by the Women's Review: As early as possible, and no later than the 1st of the month previous to the issue cover date.
Specification for Camera-Ready Display Ads:
The Women's Review is offset on newsprint.
Page size is 10" by 15"; each page contains 60 column inches in 4 columns, with 1/6-inch gutters. Pica width: 60 picas with 1-pica gutters. Each column is 2.25" (14 picas) wide.
Black and white screen: 100 lines.1. ELECTRONIC SPECIFICATIONS AND DELIVERY: The Women's Review of Books accepts black and white PDF files only. Fonts must be embedded. We do not accept any other file formats. The files should be optimized for printing, not for web production. E-mail your black and white PDF files as attachments to amcclell@wellesley.edu. Include your name, telephone number, and e-mail address.
2. HARDCOPY SPECIFICATIONS AND DELIVERY: Hardcopy formats, in order from best to worst, are: negative film, with laser proof for position only (FPO); positive printed on high-quality, white paper.
Failure to supply camera-ready advertising materials that we judge usable in time for production leaves the advertiser liable for the cost of the reserved space.
Deliver hardcopy by priority mail or overnight/courier service to:
Advertising Department
The Women's Review of Books
Center for Research on Women
Wellesley College
106 Central Street
Wellesley, MA 02481
USAOvernight/courier deliveries only:
Advertising Department
The Women's Review of Books
Center for Research on Women
828 Washington Street
Wellesley, MA 02482
USA
Specifications for ads to be produced by the Women's Review Production
Department
If you wish to have the Women's Review design and typeset your ad (at an additional cost), you may provide the content in hardcopy or electronically.
Production Fees for 2004/2005
The one-time charge below is in addition to the cost of the display ad space.
The production fee includes any or all of the following services: copywriting, design, typesetting, camerawork, production.
This fee is not subject to any discount.1/8 page: $75
1/4 page: $125
1/3 page: $165
1/2 page: $220
Full page: $4001. ELECTRONIC SPECIFICATIONS AND DELIVERY: E-mail your ad text in the body of an e-mail or as an MS Word attachment. Do not embed images in your e-mail or MS Word file. If you want to include black and white logos or images in the ad, send these separately. They must be:
* black and white (grayscale) JPEG, TIF or GIF files
* 150 dpi or higher (images used on websites are usually of too low resolution to use in print)
* at least the size, or larger, at which you want them to appear.
* Do not send fontsSend separate word and image files to amcclell@wellesley.edu. Include your name, telephone number, and e-mail address.
2. HARDCOPY SPECIFICATIONS AND DELIVERY: Hardcopy black and white images must be
* of very good print quality
* high contrast
* at least the size, or larger, at which you want them to appearThe Women's Review takes no responsibility for the appearance of images delivered in the wrong specifications, such as in color or in the wrong size.
Deliver hardcopy by priority mail or overnight/courier service to:
Advertising Department
The Women's Review of Books
Center for Research on Women
Wellesley College
106 Central Street
Wellesley, MA 02481
USAOvernight/courier deliveries only:
Advertising Department
The Women's Review of Books
Center for Research on Women
828 Washington Street
Wellesley, MA 02482
USA
Display Ad Rates for 2004/2005, Schedule #21
Full page: $2450
Half page: $1410
One-third page: $980
Quarter page: $750
One-eighth page: $415
Column inch: $60Spot color (flat fee): $100
Special placements:
Back page/cover 4: $2600
Centerfold 2-page spread: $5300
1st full right-hand page: $2550
2nd full right-hand page: $2525
3rd full right-hand page: $2500
Page 3 (1/2 page-2 col or 1/2 page-4col): $1500
Available Ad Dimensions
(2004/2005 rates)
Small Press /Author discounts:
1/8 page: $205
1/4 page: $375
1/3 page: $490
1/2 page: $700
3/4 page: $850
Full page: $1050
Back page/Cover 4: $1110
Centerfold two-page spread: $2250
1st full righthand page: $1125
2nd full righthand page: $1100
3rd full righthand page: $1075Frequency discounts:
4-5 insertions: 5%;
6-11 insertions: 10%;
12 or more insertions: 20%.15% to non-profit organizations.
5% for prepayment (payment must arrive with the ad copy).
15% commission to recognized advertising agencies (except where advertiser has claimed non-profit discount). Commission is taken on the discounted (net) cost of the insertions, after any frequency or other discounts, calculated progressively, have been subtracted.
E-mail amcclell@wellesley.edu, call Anita McClellan at 781-283-2560, fax to 781-283-3645, or click here to place your insertion order!
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