In broad terms, an advertising agency is a marketing consultant. It helps the client, for example, a consumer goods manufacturer such as Nike or a service provider such as Charles Schwab, with all aspects of marketing their product or service, from strategy and concept through execution. Strategy involves helping the client make high-level business decisions, such as determining which new products to develop, or how to brand or define itself to the world.

A career in arts administration combines interest in the arts with business expertise and fundraising skills. Arts administrators work for symphony orchestras, art galleries, museums, ballet companies, musical groups, theatres and other organizations.

As a practice, creative writing refers to a wide variety of disciplines. Writers who want to publish novels, poetry, short fiction, and creative non-fiction often earn an MFA and support their creative practice by teaching in higher education.

Today's entertainment industry includes everything from the large scale productions of the Hollywood studio system, to the independent work being done within smaller markets, to the new media offerings adapting at the fringe of established distribution channels. A lot of attention and publicity is given to the “above the line” careers such as directing, producing, writing, and acting, but just as many career opportunities are available within support industries like post-production, entertainment law, talent representation, public relations and marketing, and social media.

Practicing artists support themselves by teaching, selling artwork, being awarded grants and commissions, and a wide variety of other related (and non-related) professional endeavors. Growing and maintaining an active studio practice requires both training and resources— in the form of materials, equipment, space, and exhibition or performance opportunities. Many artists refine their work and begin to connect with the world of galleries, grants, and exhibitions in a graduate program (usually an MFA program). However, this is not the only path to a career as an artist.

Almost every career in journalism begins with writing experience. While many schools offer specialized degrees in journalism, with courses like Feature Article Writing, Digital Storytelling, Investigative Journalism, etc, students can use skills gained from a liberal arts education to prepare for this career In fact, there are very specialized areas of journalism that are advantaged by a background in science, economics, or other disciplines.

Careers in media production vary from working behind the camera to editing, storyboarding, planning, producing, and managing client relationships. Most media production takes place in the realm of advertising, entertainment, or journalism, but some production companies are hired by corporations or non-profits to produce content for websites, training, or print.

Like most art disciplines, careers in theatre span widely from performance and creative roles to technical positions to administrative functions and even educational and therapeutic professions.