Guidelines & Tools

The guidelines outline components of the visual identity of Wellesley College and its departments.

Before using the Wellesley logo or designing a printed piece, please refer to the guidelines for their use. (This file only available to Wellesley users.)

Included are explanations of how to use the various components: the logo, logotype, monogram, color, typography, art direction, and photography. Although the guidelines are strict in order to ensure overall consistency, they have also been designed to be able to accommodate a wide variety of subjects and contexts, and can be used creatively.

The success of the Wellesley identity requires the cooperation and collaboration of all parties involved in its implementation. In adhering to these guidelines, we will move towards a stronger, more consistent, and more cohesive Wellesley identity.