The Wellesley logo is a single unit comprised of two elements: the logotype and the W monogram.
Any and all modifications (adjustments to kerning, proportions, etc.) are prohibited.
The Wellesley Logo
Logotypes
There are two versions of the Wellesley logotype. The “Wellesley” logotype is used primarily in familiar, informal contexts such as on-campus and in communications with alumnae. The “Wellesley College” logotype is used in more formal, external contexts such as admissions and public affairs. The logotype should appear in conjunction with the W monogram. Please refer to the Applications section of this manual for further contexts on logotype usage.
Monogram
The Wellesley W monogram is a custom-designed character. While in most instances the W will appear in conjunction with the logotype (as the logo), it may for certain contexts—for example, on the cover of a media kit or on the back of business cards—exist on its own as a representative decorative element. Please refer to the Applications section of this manual for further contexts on monogram usage.
Any and all modifications (adjustments to kerning, proportions, etc.) are prohibited.
Usage: Clear Space and Minimum Size
A protected clear space, determined by twice the height of the logotype, designates the absolute minimum zone in which no other graphic element (text, line, shapes, image box, etc.) may appear. It also indicates how close the logo can be to the edge of a page. This zone helps to avoid problems of legibility and/or recognition. Consistent with these same considerations, the logo may exist at a size of no smaller than 0.5˝.
Do and Don’t
Do use the original electronic files. Don’t redraw or modify the logo.
Do keep the original proportions. Don’t stretch, condense or distort the logo.
Do use only blue, black or white color (as provided). Don’t change the color of the logo.
Do use the logo as provided. Don’t add a bounding box around the logo.
