Typography should be considered as a key component in successfully communicating the visual identity of Wellesley College.
For serif typefaces, use Garamond Pro, and for sans serif typefaces use Swiss 721.
For instances where Garamond Pro is not available—web and Microsoft Office programs, for example—use the more universal Times New Roman as an alternate.
For instances where Swiss 721 is not available—web, Microsoft Office programs, for example—use the more universal Helvetica as an alternate.
Serif typeface (Adobe Garamond Pro)
To convey the rich, classic heritage of Wellesley, we use a serif typeface. Garamond Pro is versatile and easy to read in any size or weight. The college's administrative departments should use Adobe Garamond Pro for their logo.
Adobe Garamond Pro (Regular)
Sans serif typeface (Swiss 721)
To add a contemporary edge, and complement the classic feel of serif Garamond Pro, we use sans serif font Swiss 721. Swiss 721 exists in several weights and variations, offering a wide range of expression. The college's academic departments should use Swiss 721 for their logo in combination with the [serif] Wellesley logotype.
Swiss 721 (Roman)
Do and Don’t
Do keep the original typeface proportions. Don’t stretch, condense or distort the typefaces manually.
Do use Garamond, Times News Roman for serif typefaces, and Swiss 721 or Helvetica for sans serif typefaces.
Don’t use other typefaces.