This is a recording of an Alumnae Career Conversation with Sara Gaviser Leslie ’95 (October 2022). Sara works with hyper-growth startups and established companies that struggle to explain and present their business clearly and succinctly, both internally and externally. She loves wading through data to create compelling stories that drive action or change behavior. She began her career as an investment analyst and was a case writer at the Stanford Graduate School of Business. Sara’s company, In Other Words, specializes in brand positioning and messaging and has worked for business-to-business tech or tech-enabled companies (including Zoom and LinkedIn), social impact organizations (Oxfam, Environmental Defense Fund, Aspen Institute), and venture firms (Sequoia Capital, KPCB). She works directly with clients and in partnership with agencies and also has deep experience crafting fundraising pitches and large-scale presentations. She earned an MBA from Columbia Business School and a BA from Wellesley College where she studied Sociology. A Minnesota native, she now lives in Menlo Park, CA with her family and serves on the board of the San Francisco-based Jewish Community Federation.