Business, Consulting, Finance, & Marketing
Marketing
Advertising and marketing are terms that tend to be synonymous in the minds of many, and rightfully so; the two functions are complementary and intertwined. In the simplest terms, marketers determine packaging, pricing, and promotion strategy (marketing campaign) for current and new products, keeping the brand, or the image the company is trying to convey with their products, in mind. Advertisers carry out the product promotion through development and strategic placement of memorable and persuasive advertisements, both subtle and overt, to get the message out to the target market.
Market Research and Development
Market researchers work to understand what drives people to buy Cheerios, Chevrolets, and chimichangas.
“Detroit has opened my eyes to the role of the built environment in creating a sense of place for its inhabitants.”
Advertising
In broad terms, an advertising agency is a marketing consultant. It helps the client, for example, a consumer goods manufacturer such as Nike or a service provider such as Charles Schwab, with all aspects of marketing their product or service, from strategy and concept through execution. Strategy involves helping the client make high-level business decisions, such as determining which new products to develop, or how to brand or define itself to the world.
Social Media
While it is true that platforms are destined to change, the social media revolution in marketing will not fade away; rather, it will evolve and transform to adopt new technologies and new channel streams.
Entertainment
Today's entertainment industry includes everything from the large scale productions of the Hollywood studio system, to the independent work being done within smaller markets, to the new media offerings adapting at the fringe of established distribution channels. A lot of attention and publicity is given to the “above the line” careers such as directing, producing, writing, and acting, but just as many career opportunities are available within support industries like post-production, entertainment law, talent representation, public relations and marketing, and social media.
Leverage Your Experience Abroad
Co-authored by Wellesley Career Education and the Wellesley Office of International Study.
This resource provides tips to help you leverage your study abroad experience upon your return.
Fashion and Lifestyle
Fashion is a fast-paced and exciting industry for those who love clothes, designs, and trends. This international industry includes careers ranging from modeling to fabric/clothing design, from marketing to retail, from business to manufacturing, from buying to merchandising. Possible occupational titles include: fashion designer, model, photographer, fashion editor, fashion writer, fashion stylist, fashion buyer, retail merchandisers.
Recruiting Best Practices (Students)
Career fairs, meetups, and industry insight events are a great opportunity to gain exposure to a specific industry, job function or sector.
Publishing
There are a wide range of opportunities in book publishing. Some departments you may find include: Editorial, Finance, Contracts, Publicity, Art & Design, Production, Information Technology, Marketing/Advertising/Promotions, Subsidiary Rights and Permissions, Sales, Internet Development, Distribution. A rapidly growing trend in the publishing arena is electronic, audio, and new media formats.
Off-Campus Employment, Caregiving, and Home-Based Services Policy
Please see here for an outline of our policies around part-time and local employment hiring.
Entrepreneurship
Entrepreneurship is a term that is often cited as a career interest, but what exactly does it mean to be an entrepreneur? According to one definition, an entrepreneur is someone who exercises initiative by organizing a venture and is the decision maker who decides what, how and how much of a good or service will be produced. On the other hand, the economist Joseph Schumpeter believes there are two classes of entrepreneurs: historical small business owners and innovators. Regardless of what you might be interested in, it is clear that being an entrepreneur encompasses a wide-ranging set of opportunities and responsibilities.