Wellesley Campaign Microsite Nominated for Webby Award
Wellesley’s campaign microsite has been nominated for a Webby Award in the school and university category, making it among the top 9 percent of websites vying for this prestigious award. In addition to being considered for the Webby, hailed by the New York Times as “the internet’s highest honor,” the site is also competing for votes from the public in the Webby People’s Choice Award.
Launched in October 2015, the campaign microsite was designed to serve as a virtual community to remind each visitor of the transformative role Wellesley played in her life—and the lives of all the Wellesley women who make up the single most powerful women’s network in the world. To date, the site has drawn approximately 48,000 visitors, more than the total number of Wellesley alumnae and community members.
The campaign film, This Is The Place, directed by award-winning documentary filmmaker Mary Mazzio, is among the most popular destinations on the site. A series of short films and StoryCorps audio clips on the site celebrate Wellesley women across generations. And hundreds of alumnae have shared their “voices,” describing what the Wellesley Effect means to them.
Webby Award recipients are selected by the International Academy of Digital Arts and Sciences. Webby People’s Choice Award winners are chosen by the public; voting ends April 20.