Marketing
Advertising and marketing are terms that tend to be synonymous in the minds of many, and rightfully so; the two functions are complementary and intertwined. In the simplest terms, marketers determine packaging, pricing, and promotion strategy (marketing campaign) for current and new products, keeping the brand, or the image the company is trying to convey with their products, in mind. Advertisers carry out the product promotion through development and strategic placement of memorable and persuasive advertisements, both subtle and overt, to get the message out to the target market.
Milkweed Fellowship in publishing - direct application deadline
Eligible are seniors and graduates eligible to work in the US for the 2 years of the fellowship. Those historically underrepresented among workers in book publishing—Indigenous, people of color, LGBTQIA+, and those with disabilities—are warmly encouraged to apply.
The Milkweed Fellowship is grounded in our belief that books have the potential to change the way we see the world, and that equity is essential to a vibrant, diverse, and empowered literary ecosystem. This paid, one- to two-year immersion program is designed to offer the tools, experience, and exposure necessary to pursue a career in book publishing. Intended to provide an alternative route to leadership in an industry where the prerequisite to an entry-level position is typically an unpaid...