Think of your LinkedIn profile as a virtual “resume” that includes information about your education, experiences, skills, and much more. Keep in mind that your LinkedIn profile, similar to your resume, is an opportunity to brand yourself. So before you begin building your profile, you should think about how you want to communicate your brand. Ask yourself: What sets you apart from your peers? What unique contribution do you bring to the table?
Using Social Media for Networking
In today’s world, you are probably using several social media platforms each day, quite possibly as frequent as every hour! We live in a social world that grants greater opportunity for making connections and increased transparency. As you continue to approach or advance in your professional career, you must understand how to use social media platforms to your advantage in building your network and brand.