“We had the ambitious goal of launching a full project and brand presence in six weeks, and this process tangibly demonstrated our team's thoughtfulness, resourcefulness, and creativity.”

Social Media

ariane
Ariane Baker

While it is true that platforms are destined to change, the social media revolution in marketing will not fade away; rather, it will evolve and transform to adopt new technologies and new channel streams.

Media

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Ariane Baker

Careers in media production vary from working behind the camera to editing, storyboarding, planning, producing, and managing client relationships. Most media production takes place in the realm of advertising, entertainment, or journalism, but some production companies are hired by corporations or non-profits to produce content for websites, training, or print.

Advertising

Casey Hurley
Casey Hurley

In broad terms, an advertising agency is a marketing consultant. It helps the client, for example, a consumer goods manufacturer such as Nike or a service provider such as Charles Schwab, with all aspects of marketing their product or service, from strategy and concept through execution. Strategy involves helping the client make high-level business decisions, such as determining which new products to develop, or how to brand or define itself to the world.

“You will figure out your own path. Have the patience to define it for yourself.”

The Gig Economy

ariane
Ariane Baker

If full-time, permanent, salaried positions are difficult to find in the area you want to work (as is often the case in creative fields), gig work, freelancing, or a side hustle related to your interests could be a good way to gain experience and build your resume. Gig work can also be a path to meeting life’s practical obligations while honing your craft or perusing creative goals.