Arts, Communications, Media

Advertising

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Destiny M. Barletta

In broad terms, an advertising agency is a marketing consultant. It helps the client, for example, a consumer goods manufacturer such as Nike or a service provider such as Charles Schwab, with all aspects of marketing their product or service, from strategy and concept through execution. Strategy involves helping the client make high-level business decisions, such as determining which new products to develop, or how to brand or define itself to the world.

Architecture

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Destiny M. Barletta

Architects are licensed professionals trained in the art and science of the design and construction of buildings and structures that primarily provide shelter. Additionally, architects may be involved with designing the total built environment — from how a building integrates with its surrounding landscape to architectural or construction details that involve the interior of the building to designing and creating furniture to be used in a specific space.

Arts Administration

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Destiny M. Barletta

A career in arts administration combines interest in the arts with business expertise and fundraising skills. Arts administrators work for symphony orchestras, art galleries, museums, ballet companies, musical groups, theatres and other organizations.

Arts Education

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Destiny M. Barletta

As a field, art education spans traditional K-12 art classrooms to university/college teaching and even to more community-oriented spaces, like museums, arts centers, and educational non-profits. This field even crosses over into healthcare in the form of vocational rehabilitation and art therapy programs.

Creative Writing

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Destiny M. Barletta

As a practice, creative writing refers to a wide variety of disciplines. Writers who want to publish novels, poetry, short fiction, and creative non-fiction often earn an MFA and support their creative practice by teaching in higher education.

Design and Illustration

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Destiny M. Barletta

Design and illustration careers begin with a portfolio of client-based or self-inspired work that displays your talent, style, and creative thinking. While there are full-time positions in the field of design, there are fewer full-time opportunities for illustrators. For this reason, many illustrators work as designers and illustration is a part of their job.

English Department and Writing Program Internships

The English Department and the Writing Program are happy to announce six sponsored internships for the summer of 2019. Each 10-week, full-time internship carries a stipend of up to $5,000.  Students may apply for more than one internship, but should indicate their first choice and notice the locations and difference of emphasis between them.

Entertainment

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Destiny M. Barletta

Today's entertainment industry includes everything from the large scale productions of the Hollywood studio system, to the independent work being done within smaller markets, to the new media offerings adapting at the fringe of established distribution channels. A lot of attention and publicity is given to the “above the line” careers such as directing, producing, writing, and acting, but just as many career opportunities are available within support industries like post-production, entertainment law, talent representation, public relations and marketing, and social media.

Fashion and Lifestyle

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Destiny M. Barletta

Fashion is a fast-paced and exciting industry for those who love clothes, designs, and trends. This international industry includes careers ranging from modeling to fabric/clothing design, from marketing to retail, from business to manufacturing, from buying to merchandising. Possible occupational titles include: fashion designer, model, photographer, fashion editor, fashion writer, fashion stylist, fashion buyer, retail merchandisers.

Fine Art

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Destiny M. Barletta

Practicing artists support themselves by teaching, selling artwork, being awarded grants and commissions, and a wide variety of other related (and non-related) professional endeavors. Growing and maintaining an active studio practice requires both training and resources— in the form of materials, equipment, space, and exhibition or performance opportunities. Many artists refine their work and begin to connect with the world of galleries, grants, and exhibitions in a graduate program (usually an MFA program). However, this is not the only path to a career as an artist.

Journalism

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Destiny M. Barletta

Almost every career in journalism begins with writing experience. While many schools offer specialized degrees in journalism, with courses like Feature Article Writing, Digital Storytelling, Investigative Journalism, etc, students can use skills gained from a liberal arts education to prepare for this career In fact, there are very specialized areas of journalism that are advantaged by a background in science, economics, or other disciplines.

Market Research and Development

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Destiny M. Barletta

Market researchers work to understand what drives people to buy Cheerios, Chevrolets, and chimichangas.

Marketing

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Destiny M. Barletta

Advertising and marketing are terms that tend to be synonymous in the minds of many, and rightfully so; the two functions are complementary and intertwined. In the simplest terms, marketers determine packaging, pricing, and promotion strategy (marketing campaign) for current and new products, keeping the brand, or the image the company is trying to convey with their products, in mind. Advertisers carry out the product promotion through development and strategic placement of memorable and persuasive advertisements, both subtle and overt, to get the message out to the target market.

Media

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Destiny M. Barletta

Careers in media production vary from working behind the camera to editing, storyboarding, planning, producing, and managing client relationships. Most media production takes place in the realm of advertising, entertainment, or journalism, but some production companies are hired by corporations or non-profits to produce content for websites, training, or print.

Museums and Galleries

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Destiny M. Barletta

Museums are educational organizations that collect, preserve, and present important artifacts and/or works of art for the public to view and study. Museums may be organized by their collections (art, history, natural history) or by their intended audiences (children's museums). Possible occupational titles include: museum director, curator, collections manager, archivist, museum technician, conservator, researcher, exhibit designer, educator, editor, photographer, and librarian.

Performing Arts

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Destiny M. Barletta

Like most art disciplines, careers in theatre span widely from performance and creative roles to technical positions to administrative functions and even educational and therapeutic professions.

Publishing

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Destiny M. Barletta

There are a wide range of opportunities in book publishing. Some departments you may find include: Editorial, Finance, Contracts, Publicity, Art & Design, Production, Information Technology, Marketing/Advertising/Promotions, Subsidiary Rights and Permissions, Sales, Internet Development, Distribution. A rapidly growing trend in the publishing arena is electronic, audio, and new media formats.

Social Media

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Destiny M. Barletta

While it is true that platforms are destined to change, the social media revolution in marketing will not fade away; rather, it will evolve and transform to adopt new technologies and new channel streams.

The Gig Economy

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Destiny M. Barletta

If full-time, permanent, salaried positions are difficult to find in the area you want to work (as is often the case in creative fields), gig work, freelancing, or a side hustle related to your interests could be a good way to gain experience and build your resume. Gig work can also be a path to meeting life’s practical obligations while honing your craft or perusing creative goals.