Entertainment
Today's entertainment industry includes everything from the large scale productions of the Hollywood studio system, to the independent work being done within smaller markets, to the new media offerings adapting at the fringe of established distribution channels. A lot of attention and publicity is given to the “above the line” careers such as directing, producing, writing, and acting, but just as many career opportunities are available within support industries like post-production, entertainment law, talent representation, public relations and marketing, and social media.
“We had the ambitious goal of launching a full project and brand presence in six weeks, and this process tangibly demonstrated our team's thoughtfulness, resourcefulness, and creativity.”
Social Media
While it is true that platforms are destined to change, the social media revolution in marketing will not fade away; rather, it will evolve and transform to adopt new technologies and new channel streams.
Performing Arts
Like most art disciplines, careers in theatre span widely from performance and creative roles to technical positions to administrative functions and even educational and therapeutic professions.
Media
Careers in media production vary from working behind the camera to editing, storyboarding, planning, producing, and managing client relationships. Most media production takes place in the realm of advertising, entertainment, or journalism, but some production companies are hired by corporations or non-profits to produce content for websites, training, or print.
Advertising
In broad terms, an advertising agency is a marketing consultant. It helps the client, for example, a consumer goods manufacturer such as Nike or a service provider such as Charles Schwab, with all aspects of marketing their product or service, from strategy and concept through execution. Strategy involves helping the client make high-level business decisions, such as determining which new products to develop, or how to brand or define itself to the world.